Sports and Wearables are fast catching up. Infosys, an India based IT giant, yesterday announced its strategic investment in a startup involved in Sport performance optimization system and wearable company Whoop. The size of investment, as announced, stands at $3 Million.
Whoop was founded by Will Ahmed, a Harvard Scholar, under Harvard Innovations Lab in 2012; and was recently spun out. Whoop is involved in wearable technology that measures the nuances of an athlete’s body functions throughout the day and basis their in-house algorithms, sends the analysis to the coaches. Basis which, the coaches / players can take make training plans or take relevant decisions.
WHOOP is working with teams across the NFL, NBA, NHL, Major League Baseball, Major League Soccer, and the English Premier League, along with several Olympic teams and trainers for some of the world’s most elite athletes, such as LeBron James and Michael Phelps. At the collegiate level, WHOOP is being used in all major conferences, including the SEC, Big 10, Pac 10, ACC, Big 12, and the Ivy League.
This investment is coming at a time when the Information Technology industry is fast moving away from just making software for clients to getting in to and exploring newer arenas. And, with Vishal Sikka taking over the reigns of Infosys, this investment is the perfect example of how an established firm is taking its baby steps towards changing its culture to more creative avenues.