Amazon yesterday announced that it has launched it’s newest arm – Amazon Now app. Through this app you will be able to search through more than 6,000 grocery items from the leading retailers, such as Big Bazaar, Reliance Fresh, Food World, etc. and order them from the convenience of your home.
Amazon Now as of now will be available only in Bangalore and will expand later to other cities. To use this app, customer will have to enter their PIN Code and if that area is currently covered under their service, they will be able to order the groceries from Google Now. We have got to know that currently only 74 PIN Codes are being served.
Amazon Now is the first big player to invest in the Hyper-local delivery service. And, with it’s size and it’s distribution network, Amazon Now can be a threat to many other delivery services, such as Grofers, Big Basket, etc.
“We are encouraged by the learnings from Kirana Now – a pilot that we started last year in Bangalore to enable customers to shop for their everyday essentials from the ecosystem of their local stores and get them delivered within two-four hours. We are excited to expand that service to include more selection, more pin codes and invite other branded retailers, with the launch of a dedicated Android app Amazon Now. Customers can now choose more than 6000 products from the ecosystem of kiranas and other favorite local stores and get these delivered using Express –in two hours or Scheduled deliveries. Amazon Now customers in Bangalore will love this service and our launch promotion will delight them further,” said Samir Kumar, Vice President Category Management, Amazon India.
Amazon Now is offering to delivery modes – Express Delivery and Scheduled Delivery. In Express Delivery, the customers can get their orders delivered within 2 hours but will have to pay extra for the delivery. For orders below 250, there will be a delivery charge of Rs. 29 for Scheduled Delivery and Rs. 49 for Express Delivery. And, order above Rs. 250 will be delivered without any delivery charges.
According to Amazon, customers shopping on the Amazon Now app will be able to search, discover and choose from a wide selection of products- across categories including snacks, beverages, cooking staples, beauty, personal care and household basics. They can get a range of products from eggs, breads, juices, soft drinks, chocolates, jams, exotic teas, biscuits to shampoo, toothpastes, soaps , diapers and more from hundreds of Indian and international brands.
Here is the Amazon Now video advertisement: