Facebook yesterday announced the Beta release of their latest invention – Messenger Platform at F8 event. This platform is basically focused on monetizing the ‘Corporate’ customers.
Messenger Platform is basically the chat engine powered by Send Receive API from Facebook and the BOTs that can ‘read’ chats. These BOTs will be able to read the key words from the chats and will be able to serve the customer almost automatically. Requests such as Weather updates, Traffic updates, Shipping information, etc. will be fetch-able using these BOTs.
Facebook also mentioned that the Messenger API will not only be able to just send and receive the messages, but will be able to support rich images, calls-to-action and various other interactive elements. There are also plugins and other tools provided for Website owners to integrate Messenger App to their websites.
According to Facebook:
People’s experience on Messenger is at the heart of everything we do. We know we can’t serve businesses well without putting people in control, so that’s exactly what we’ve done. As businesses begin to interact with people – from reservations to customer service to a small test of sponsored messages – we’ve built a new suite of controls and policies that we’re putting in place now and for the future. We are focused on facilitating messages from businesses that provide meaningful value to the people who receive them. People will be able to mute and block communications that they don’t want to receive. There are also strict policies for developers and businesses to uphold and we will have review processes to ensure we carefully evaluate how our community is responding.
We had earlier reported that Whatsapp is also planning to come out with a version of Whatsapp to support enterprise customers. The strategy is clear here. These ‘social’ behemoths spent years in creating a Customer Base to gain traction from corporates and this is working great also.